As the broadcasters revealed at the top of the show, Andretti refused to drive the car until it was cleansed of branding for Hubbard's homemade religion. Those plans almost came crashing down when Mario-Italy's favorite God-fearing son-arrived in Tampa to find the Porsche dressed in sponsorship logos for Dianetics. Kremer Racing’s porsche 962 that mario and michael andretti were set to drive in the 1988 gte world challenge of tampa originally had decals for dianetics, a book indirectly published by the church of scientology. Sheer repetition from the commercials with questions like 'How can I improve my life?' and 'Can I have a happier marriage?' led me to believe Dianetics was nothing more than a lame book for adults stuck in shitty lives.
In my mid-to-late teens, I was the wrong audience for the purpose Dianetics was meant to serve. It wasn't long before the two entities became intertwined a Sunday spent watching the CART Ind圜ar Series or IMSA GTP cars on cable was guaranteed to include a half-dozen ads for Dianetics. The self-help book, penned by the founder of the Church of Scientology, was cable's equivalent of annoying elevator music.Īt the same time, freed from the limitations of ABC, NBC, and CBS, cable also became a natural outlet for motor racing as ESPN, TNN, TBS, and other channels emerged as hosts for the sport. Ron Hubbard's Dianetics: The Modern Science of Mental Health.
Tom Vu promised to sell his secrets to wealth and a life spent yachting with dye-job blondes, adult-themed hotline ads made for awkward teenage viewing, and then we had the undisputed champion of heavy rotation: L. They were like a needy family dog-always there, breathing in your face, begging for attention. IF YOU GREW UP IN AMERICA during the mid-1980s and had cable television, infomercials and an explosion of quick-hit commercials from unfamiliar brands could not be avoided.
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