You can use them to reach out to prospects, carry out conversations, and build meaningful relationships. Personal profiles, on the other hand, are active. You can’t have one-on-one conversations with prospects or build relationships with them. You can’t proactively connect to other users from your company page.
One of the biggest differences between LinkedIn profiles and company pages is that company pages are passive. So, what are the main differences between a personal profile and a company page? Company Pages are Passive, While Pages are Active Key Differences Between a LinkedIn Profile and a Company Page? It’s an excellent tool for boosting brand awareness of your brand. The primary purpose of a company page is to broadcast updates about your brand and product. Your company page is used to manage your corporate brand. Unlike a personal profile that the owner can only manage, a company page can be managed by multiple people with authorization. Your company page is your brand’s profile on LinkedIn. That’s why optimizing your LinkedIn profile is critical. The key to social selling lies in personal branding. It’s a great way for you to tell people who you are and what you do by displaying a general history of your professional experiences and achievements”. “a professional landing page for you to manage your own personal brand. On LinkedIn, your profile plays a huge role in the quality of connections you make and, ultimately, your success in leveraging LinkedIn. User profiles play a huge role in how you grow your presence on any social media platform. This will help you design a LinkedIn marketing strategy that will turbocharge your business growth. To maximize your impact and effectiveness on LinkedIn, you need to know the strengths and weaknesses of both. Key Differences Between Company & Personal Pagesīesides the differences in looks, are there any other differences between company pages and personal profiles? However, you should leverage your personal profile more as they’re more effective for generating awareness, demand, and leads for B2B companies.īut more on that in a moment. That’s a question that’s been asked a gazillion times by B2B brands looking to drive business growth on one of the world’s biggest professional platforms. Which one should you use in your social selling strategy?
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